Retail is not dying or dead

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Nathan Sanderson, Executive Director South Dakota Retailers Association

In 1897, Mark Twain embarked on a worldwide speaking tour. Twain had become famous for his colorful books and newspaper columns, and his speeches were much sought-after. He didn’t undertake the tour solely to address the demands of his audiences, however; Twain had racked up considerable debt and hoped to earn enough money on his speaking tour to pay it off.

While he was in London, a rumor emerged that he had fallen seriously ill. Soon after, another circulated that he was dead and that a newspaper had published his obituary. When a reporter asked about this circumstance, Twain replied, “The report of my death was an exaggeration.”

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